Mr. Max Factor was a pioneer in the make-up industry from the very first mascara wand to new forms of lipstick. He was the man responsible for creating the legendary brand that we know and love today. He is also the brain behind foundation, as we know it today, launching what was called his ‘Greasepaint’ product, way back in 1914.
Not only did he create the essential of foundation that women all over the world today use but was also the man who introduced the very first lip-gloss. The first ‘lip pomade’- the beginning of lip gloss as we know it today- was launched by Max Factor in 1928 to make film stars mouths look bigger and more defined on screen.
Their ‘Crème Puff Powder’ arrived in make-up bags 61 years ago as a skin smoother for actors and actresses to hide their imperfections from the eyes of the audiences watching they on the big screen.
I bet you didn’t know that Max Factor created the very first mascara wand and without him we wouldn’t know mascara today but back in 1953, when it was introduced, it was a miracle to women everywhere.
To celebrate this massive achievement of reaching 100 years as a defining player in the make up industry, Max Factor are teaming up with actress Gwyneth Paltrow to recreate some of Max Factors most iconic looks inspired by scarlet’s of the past decade, from Audrey Hepburn to Madonna. The looks will go from the 50s, 60s, 70s and 80s.