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The Ordinary – An ExtraORDINARY Brand

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The cult brand, The Ordinary, has taken the beauty world by storm. Owned by the cosmetic skincare company: Deciem, The Ordinary’s products are described as “Clinical formulations with integrity” by the company itself. The brand is completely vegan and 100% cruelty free and has branched from skincare to makeup recently. I have chosen my four favourite products from the brand.


The Ordinary Coverage Foundation SPF 15 30ml – £5.90

This lightweight, full coverage foundation is available in 21 shades. The intricacy of the shading system that The Ordinary have decided to use enables customers to find their perfect shade. The shades are lettered into four different categories:

P Shades – For complexions with pink undertones

R Shades –  For complexions with red undertones

N Shades – For complexions with neutral undertones

Y Shades – For complexions with yellow undertones

The range creates a suitability for all skin tones which is ahead of many high-end brands in terms of inclusivity. The lightweight quality of the foundation helps the formula seamlessly blend into your skin. This foundation is perfect for light coverage and full coverage as you can build it up. The natural, semi-matte foundation also provides sun protection which will come in handy with the weather we are having – its 18 degrees one day, and stormy the next!

The foundation is available at many online retailers including lookfantastic, BeautyBay and PrettyLittleThing.

The Ordinary Amino Acids + B5 – £5.90

The Ordinary’s skincare brand is revolutionary. One of the newer additions to the skincare brand is their weightless serum that can be used by itself or under mosituriser to increase hydration levels of the skin. The Amino acids encourage skin cells to react and improve elasticity. This product should be applied daily after water-based treatments so it would be a great addition to a nightly skincare routine. You will be GLOWING as this product provides surface and below the surface hydration!

Again, this product is vegan, cruelty free and gluten free and available at the same online retailers as the foundation.

The Ordinary Caffeine Solution 5 % + EGCG 30ml – £5.80

This serum aims to reduce the appearance of eye contour appearance and puffiness around the eye area. Basically, it brightens the dark circles that appear under the eyes by blending antioxidants and anti-inflammatories to the eye area. The caffeine in the product constricts the blood vessels which helps with the reduction of discolouration and swelling. The caffeine is blended with EGCG (Epigallocatechin gallate – no wonder its acronym is used – what a mouthful!) which is sourced from green tea and reactivates dying skin cells. The eye area has always been a problem for me and this little 30ml bottle is my saviour!

The Ordinary AHA 30 % + BHA 2% Peeling Solution 30ml – £6.25

This peel treats the top layer of skin and exfoliates for a brighter and clearer complexion. It visibly reduces blemishes and if used weekly, it can reduce the congestion of pores and fine lines which will ultimately rejuvenate your complexion. This is not a product that should be used if you have sensitive or damaged skin and should always be followed with sun protection as it causes an enhanced sensitivity to sunlight.

The Ordinary is definitely everything but ordinary. Cheap, paraben-free and simple; this brand is set to take over the skincare and beauty world. Check them out!

 

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About Author

Courtney McHugh

Lifestyle Editor 2018-19

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